Acceptable Use.

Scope

This Acceptable Use Policy ("AUP") applies to everyone who uses eHub SMS and to every message sent through the platform. It forms part of our Terms of Service. We keep this policy strict because spam and abuse harm every sender: carriers throttle traffic, recipients lose trust, and delivery rates fall for all. Following these rules keeps your messages landing.

Consent — message only people who opted in

You may only send messages to recipients who have given you permission to contact them. Acceptable consent includes a customer who signed up, bought from you, or otherwise asked to receive your messages.

• Do not message numbers from purchased, rented, scraped, or harvested lists.
• Do not message people who never had a relationship with you.
• Keep a record of how and when consent was obtained — you may be asked to show it.

Opt-out and STOP handling

Every recipient has the right to stop hearing from you. When someone replies STOP (or an equivalent), they are unsubscribed and you must not message them again. For marketing campaigns, make it clear how to opt out. Continuing to message people who opted out is a serious breach of this policy.

Prohibited content

You may not send messages that contain or promote:

• Fraud, scams, phishing, fake prizes, pyramid or Ponzi schemes, or any attempt to deceive recipients into sending money or sharing credentials;
• Anything illegal under Tanzanian law;
• Hate speech, harassment, threats, or content that incites violence;
• Sexually explicit or pornographic material;
• Malware, viruses, or links to malicious or deceptive websites;
• Content that infringes someone else's intellectual property or privacy;
• False or misleading information presented as fact.

Prohibited messaging practices

• Spam — unsolicited bulk messaging of any kind.
• Spoofing — disguising the origin of a message or faking a Sender ID.
• Grey routes — using unauthorised or fraudulent routes to avoid carrier fees.
• Snowshoeing — spreading similar traffic across many Sender IDs or accounts to dodge filters.
• Sending messages designed to harass, mislead, or defraud recipients.
• Evading suspensions, rate limits, or pricing tiers by creating multiple accounts.

Sender ID rules

• Your Sender ID must represent you or your business honestly.
• You may not impersonate another company, a bank, a mobile network, or a government body.
• Sender IDs are reviewed before approval and must comply with TCRA guidelines. We may revoke any Sender ID that is misleading or abused.

Restricted categories

Some lawful categories carry higher risk and may require additional verification, or may be limited or refused at our discretion or by carrier/TCRA rules. These include lending and financial offers, gambling and betting, political and election messaging, and adult products. If you operate in one of these areas, contact sales@ehub.co.tz before you start so we can confirm what's allowed.

Security and technical abuse

• Do not attempt to gain unauthorised access to the platform, other accounts, or our infrastructure.
• Do not probe, scan, or test the vulnerability of our systems without written permission.
• Do not overload the API beyond published rate limits or use it to launch attacks.
• Keep your API keys and credentials secret; rotate them if exposed.

Enforcement

Credits consumed by messages that breached this policy are non-refundable. We may also recover from you any fines or charges passed on by carriers or TCRA as a result of your traffic.

Report abuse

If you received an unwanted message sent through eHub SMS, you can reply STOP to be removed by that sender. To report spam, fraud, or any abuse of our platform, email us with the details:

eHub Co. Ltd
Dar es Salaam, Tanzania
Email: support@ehub.co.tz